Since its founding in 2007, AURA Fishing Tackle has adhered to the philosophy of “High Quality, Fair Price”, steadily cultivating the fishing market and earning the trust of countless anglers. As we enter 2025, we celebrate a major milestone in our brand’s development—an official alliance with Dongjiang Fishing Tackle Co., Ltd. (Taiwan). Together, we will focus on new product development and production, while actively expanding into overseas markets and distribution channels in Japan, Taiwan, China, and Vietnam. This is not only a strategic upgrade, but also a symbol of AURA stepping into a new era of brand renewal.
As part of this transformation, we have introduced a new logo design and modernized visual identity. While preserving our brand’s original spirit and cultural heritage, we have strengthened the professional and outdoor-oriented character of our identity, allowing AURA to present a refreshed image in the global marketplace. A brand-new product lineup will also be unveiled, spanning floats, personal gear, and fishing accessories, with upgraded materials and manufacturing processes to meet the dual demands of functionality and aesthetics for both professional and recreational anglers.
At AURA, we believe we are more than just a fishing tackle brand—we embody a lifestyle: respect for the ocean, love for nature, and a passion for every fishing adventure. Looking ahead, we will continue to uphold our core values of integrity, innovation, and quality, building a platform that connects anglers around the world and accompanies you in every conversation with the sea.
Stay tuned for more exciting new releases from AURA—let’s set sail together into the next deep-blue journey.
